Who would be the audience for your media product?
For our thriller piece we tried to aim it a people who enjoy detective thrillers, and have used our audience research to narrow down our audience. We aimed our thriller at people in their late teens to people up to their mid 50s, generally male (but not excluding females) as this is where we gathered the most positive feedback.
We wanted to aim the film at a wide audience, starting with people in our peers and going up to people in their mid 50s. This would help to maximise the money gained from the film as it can be aimed at a wider audience. This means that it can be marketed more efficiently and can therefore be a more successfully film.
We decided to go with a 15 BBFC rating for our media opening because it helps to open up the audience available. We also wanted to aim it at this certification because we felt as a group, that the strengths of the film would lie more in the tension, atmosphere and characters, then in strong violence, gore, swearing or sex. We do however need to have violent themes running throughout the opening, especially the idea of murder, but the actual event is never shown in detail and the body is only briefly seen. The suggestive imagery has been used to better effect then a brutal gory crime scene would have been.
We used audience research to find out exactly what our audience wanted to see and what they expected to see in a thriller film. We used a video interview to help gather audience expectations for a typical thriller. This is shown in the following video interviews taken before and during the production.
We discovered from our interviews that people expected to see lots of conventions we set out to include in our media. Tension, mystery and the whole police theme were expected and seemed to be pleasing to most when we included it.
Examples of people from our decided typical audience: Aged late teens to mid 50s and typically male (but not exclusive, as society does not promote sexism).
No comments:
Post a Comment